Why is leadership buy-in important?
Senior managers play a significant role in supporting a well-being program. Primarily, they are advocates for the program and support investing money in population health.
Additionally, senior leaders also have a significant influence on organizational culture and can drive support for employee wellness. By being a visible participant they can help establish the importance of this initiative and also reduce employee concerns about the privacy and confidentiality of the information collected.
Promoting participation to direct reports and incentivizing for screening participation is another way managers can boost screening participation and increase employee engagement. Quest Diagnostics offers sample leadership communications and talking points that can be used to show support for, and encourage participation in biometric screenings and related health improvement programs.

The data is clear
Biometric screenings, combined with lifestyle intervention, help employees prevent high-cost health conditions. And we have the data to help you make the case to senior management.

Privacy is key
We know how important it is to be able to inform leaders and participants of how their data will be protected. That’s why our Privacy Officer has detailed how we protect participant data.

The stories are real
Testimonials are a great way to share the value of well-being programs with senior managers and participants, alike. Kylee’s testimonial is a great example.