Can personalized marketing increase employee engagement? -

Can personalized marketing increase employee engagement?

Wellness screening programs empower employees to better their health. In turn, employers reap the benefits of healthy, productive employees. But how can employers help increase wellness screening engagement to ensure the programs they have spent time and money on yield results?

This case study examines one employer’s strategy of personalized marketing to increase screening participation, especially among employee groups with historically low engagement.

Download the case study to learn more.

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